For Immediate Release
June 1, 2011
Contact: Joe Serra
Serra Automotive
810-603-1400
jserra@serrausa.com
Contact: Denny Dunfield
Al Serra Auto Plaza
810-603-1870
ddunfield@alserra.com
AL SERRA CHEVROLET GOES GREEN
WITH INSTALLATION OF THE NATION’S FIRST
CHEVROLET GREEN ZONE SOLAR CANOPY
Grand Blanc, MI…The sun will come out tomorrow, and when it does the Al Serra Chevrolet Green Zone Solar Canopy will be generating clean, green electricity to power the exciting new Chevy Volt.
The Al Serra Auto Plaza announced today that the construction of a cutting-edge solar-powered charging station has been completed and is ready to be put into use. In 2011, more than 500 Green Zone installations are planned for Chevrolet dealerships across North America, with Al Serra Chevrolet being the first in the nation. A second Green Zone installation is currently underway in California.
The state-of-the-art system was designed and developed especially for General Motors by Sunlogics, a global leader in solar technology.
“You hear the phrase ‘win-win’ almost on a daily basis,” says Joe Serra, President of Serra Automotive. “This happens to be a win-win-win opportunity. It’s a win for Al Serra Chevrolet because the electricity generated from the Green Zone will help reduce operating costs.
“It’s a win for the environment because producing solar power will help reduce our overall carbon footprint.
“And, it’s a win for our customers because they have an opportunity to reduce the amount they spend on gas dramatically by driving one of the most dynamic vehicles to come off the assembly line in decades, the Chevrolet Volt. Plus, we’re making the Green Zone available to our customers and the community to use for their personal vehicle. In other words, we’ll provide a charge free of charge!”
According to information released by Sunlogics, a 12-space, Green Zone 20kW canopy will produce up to 36,000 kW hours per year and has the capacity to charge the Volt car approximately 4,500 times.
“In addition to its main purpose as a charging station, we’ll be able to use the Green Zone as a delivery and staging area as well,” said Serra. “It’s the perfect environment to showcase the 2011 Motor Trend Car of the Year!”
The Green Zone Solar Canopy is located between the Al Serra Chevrolet and Al Serra Cadillac showrooms, along South Saginaw Street.
Al Serra Chevrolet, which opened in 1973, is one of the top 10 Chevy dealers in sales volume in the nation. It is part of the Al Serra Auto Plaza which also includes Al Serra Buick-GMC, Al Serra Cadillac, Honda of Grand Blanc and Kia of Grand Blanc.
All of these franchises are part of the Serra Automotive network, headquartered in Grand Blanc, Michigan. Serra Automotive ranks among the top 10 privately-held automotive groups in the nation. The network currently consists of 26 dealerships in seven states and represents 41 automotive franchises.
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