About Us


“Take care of the customer and your employees, and the rest will take care of itself.”

- Albert M. Serra

Serra Automotive, headquartered in Fenton, Michigan, ranks among the top ten privately-held retail automotive groups in the nation.

In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.

Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.

Today, Serra Automotive operates in seven states and employs over 2,200 people. The network includes 44 dealerships and represents 56 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.



joseph o. serra, President

Joseph O. Serra began his career in the automotive industry in 1982, when he teamed up with his father to help grow the organization. Under his leadership, Al Serra Chevrolet grew into one of the largest volume Chevrolet dealerships in the nation. Joe was named Chief Operating Officer for Charlotte, North Carolina based Saturn Retail Enterprises in 1998. In January of 2000, Joe returned back to Michigan and purchased Serra Automotive from his father and several other shareholders. Today, Serra Automotive ranks among the top ten privately-held automotive groups in the nation and employs over 2,200 associates.
Joe is the recipient of the General Motors Dealer of the Year award, and one of only six dealers in the nation to earn this award every year since its inception. In the November 2009 issue of Automotive News, he was named to the publication’s list of 50 Visionary Dealers who helped build the auto industry. He is also proud to have served as President of the Michigan Automobile Dealers Association in 1996, President of the Detroit Automobile Dealers Association in 2007, and Chairman of the North American International Auto Show in 2009.
Joe received his Bachelor of Arts in Economics and Management from Albion College, and a certificate in Strategic Marketing from the Wharton School at the University of Pennsylvania.  He is a board member of McLaren Health Care Corporation (January 2018 to present) and a proud supporter of Orchards Children's Services.


FAVORITE QUOTE: "There are no secrets to success - it's the result of preparation, hard work, and learning from failure."

HOBBIES & INTERESTS: Watching sports, spending time with friends and family, and giving back to the community.

DID YOU KNOW? Joe met his wife Julie in High School and he drinks his beer over ice!



Denny Dunfield has over 40 years of experience in the automotive industry, most of which has been spent in a variety of positions for Serra Automotive. He came to the Al Serra Auto Plaza in 1985 where he acquired a sales position. In 1990, he was appointed General Manager of the Auto Plaza, and has helped grow the operation from a single-point Chevrolet store to the home of twelve new vehicle franchises. He transitioned to the Serra Automotive team in 2015.

Prior to joining the automotive industry, Denny spent time in the military where he was consistently challenged to expand his comfort zone. Denny credits this environment to teaching him the discipline that it takes to succeed, as well as many other lessons that he has applied to his life and career. He attended Ferris State University, and an active supporter of a large number of non-profit organizations.


FAVORITE QUOTE: "Stay humble and hungry."

HOBBIES & INTERESTS: Golfing, cycling, and spending time with his wife, family, and friends.

DID YOU KNOW? Before discovering the automotive industry, Denny wanted to become an optometrist! 

matthew s. daugherty, chief financial officer

Matt Daugherty has been part of the Serra Automotive team since 1983, when he accepted a position as an Internal Auditor for the dealership group. Since then, he has had a variety of positions with Serra Automotive, including the position of a Dealer Operator for Al Serra Ford in Lansing, Michigan. He was elevated to Chief Financial Officer (CFO) in 1997.

Matt graduated from Michigan State University in 1981 with a Bachelors Degree in Accounting. He spent two years at Price Waterhouse prior to joining the Serra Automotive team, during which time he obtained his CPA license.



FAVORITE QUOTE: "Don't make it harder than it is!"

HOBBIES & INTERESTS: Spending time with family, exercising, and watching college football.

DID YOU KNOW? Matt likes to cook, read history, and go to bed at a reasonable hour!


ron haggin, director of operations

Ron Haggin joined Serra Automotive in 2004 with nearly two decades of experience in the automotive industry under his belt. Prior to joining the organization, Ron worked alongside his father at Haggin Wimberley Auto Group, where he held the position of CFO.

Ron received his undergraduate degree in 1982 from Albion College, where he received a BS in Economics and Management. Upon graduation, he obtained his CPA and worked as a Senior Audit Accountant for Price Waterhouse. In 1988, he earned his MBA from The Ohio State University.



FAVORITE QUOTE: "Sometimes it is not enough to do our best; we must do what is required." - Winston Churchill

HOBBIES & INTERESTS: Golfing, biking, and anything ESPN might cover.

DID YOU KNOW? Ron is the best parallel parker in the history of automobiles!

Pete Gerosa, Director of Acquisitions

Pete Gerosa joined the Serra Automotive team in 2007, continuing his prosperous career in the automotive industry. Prior to joining the organization, Pete spent 42 years with General Motors working nearly every job in the field, including Vice President of Sales and Service.

Pete is a proud graduate of University of Connecticut and the University of Illinois where he obtained degrees in Marketing and Management. He was also invited to attend Harvard University for their Advanced Management Program.



FAVORITE QUOTE: "Hope is not a strategy."

HOBBIES & INTERESTS: Watching sports, especially professional football

DID YOU KNOW? Pete knew Al Sharpton before he was famous!


dan Pratt, DIRECTOR of internal Audit

Dan Pratt has been with Serra Automotive since graduating from Michigan State University in 1999 with a Bachelor’s Degree in Accounting. He was hired into the comptroller training program with Serra Chevrolet in Miamisburg, OH, and has since worked as a comptroller for Saturn of Saginaw and Serra of Jackson. In 2013, he joined the Serra Automotive team in his current position.

From working at Serra Automotive, Dan has found his passion in helping people with ideas, and passing along the knowledge he feels fortunate to have learned in his professional career. He is a proud supporter of The Pig Preserve in Jamestown, TN.


FAVORITE QUOTE: "You miss 100% of the shots you don't take." - Wayne Gretzky

HOBBIES & INTERESTS: Hiking, participating in his basketball league ,and spending time with his wife, family, and dogs.

DID YOU KNOW? Dan once ate 30 pieces of pizza and was voted class clown in high school!


Heather lozano, Financial/Systems Analyst

Heather Lozano began her career in the auto industry in 1993 as a High School Co-Op Student. She has worked in all positions in a dealership office, eventually working her way up to becoming a comptroller. In 2012, she left the industry to work for DMS Software Installation and General/Electrical Contracting, and returned in January 2017 as a member of the Serra Automotive Team.

Heather is a team player, and loves to work with a team to achieve success on a project or goal. She is driven by results, and loves to see her hard work pay off.


FAVORITE QUOTE: "In the end, we only regret the chances we didn’t take."

HOBBIES & INTERESTS: Spending time with family and friends, watching football and basketball, and reading.

DID YOU KNOW? Heather has visited 33 states!


jason curie, Operations Manager

Jason Curie has been working in the automotive industry for the past 25 years serving in a variety of roles, including General Manager and Managing Partner. Prior to joining the Serra Automotive team, Jason had the opportunity to work with Yark Auto, Sunset Auto Group, Feldman Auto, and AMSI.

Jason is a proud graduate of University of Toledo where he focused his studies on sales and marketing. He's passionate about working with young talent in the industry, and helping to drive the future of the automotive industry forward. Jason is a proud supporter of Boys & Girls Clubs of America.


FAVORITE QUOTE: "Courage is what it takes to stand up and speak. Courage is also what it takes to sit down and listen.” - Winston Churchill

HOBBIES & INTERESTS: Hanging out with his wife and five kids - it’s never quiet and always fun!

DID YOU KNOW? Jason has five kids aged 3-19!


Frank odrobina, Operations Manager

Frank Odrobina lives in the hills of Tennessee with his wife of 26 years and their six children.  They live on a hobby farm which supplies food for themselves and others such as the Nashville Rescue Mission.

Beginning in the late 1980’s as a porter, Frank has spent the past 30 years working in several facets of automotive sales.  He has also been educated through NADA Dealer Academy and Chrysler Sons and Daughters Academy. These experiences have helped him to work with top dealer groups and mentor others in the automotive industry.


FAVORITE QUOTE: "Never, never, never give up.” - Winston Churchill

HOBBIES & INTERESTS: Avid sportsman and spending time with his family.

DID YOU KNOW? Frank has 6 kids between the ages of 8 - 22!

DavE Cramer, Tax Director

Dave Cramer entered the organization in 1994 while working towards his undergraduate degree in Business Administration and Accounting at the University of Michigan - Flint. He held the positions of porter, new and used salesperson, and service advisor for the Honda of Grand Blanc dealership before graduating in 1998. Upon graduation, Dave was hired as a Staff Accountant at Serra Automotive, and moved into his current position in 2004.

In addition to his wide range of experience and education, Dave has received his Masters in Taxation from Walsh College in 2002 and is an enrolled agent with the Internal Revenue Service. He proudly serves on the Board of Education for Goodrich Area Schools, having held the positions of Treasurer and Board President. 


FAVORITE QUOTE: "Hard work beats talent when talent doesn't work hard!" 

HOBBIES & INTERESTS: Hiking and exploring new places with his family.

DID YOU KNOW? Dave was crowned "King of the Small World" in Kindergarten!



Scott J. Borg has been involved in the automotive industry for many years, previously working as a comptroller for AutoNation and Lithia Motors. He is passionate about learning new things, and helping to develop people and processes for greater efficiency.

Scott received his CPA, and holds a BBA from Western Michigan University (90) and a MBA from Pepperdine University (99).


FAVORITE QUOTE: "None of us is as smart as all of us” - Ken Blanchard

HOBBIES & INTERESTS: Spending time with family, camping, fishing, barbecuing and reading.

DID YOU KNOW? Scott and his wife Lien had 4 kids in 6 years!


Ben Kowalski graduated in 2015 from Northwood University with a Bachelors degree in Finance and Accounting. Before joining the Serra Automotive team, Ben worked as a comptroller trainee at Hendrick Automotive Group where he refined his skills and passion for the Automotive industry. Serra Automotive provided the opportunity to learn and be exposed to the additional facets of the Automotive industry.

Ben is passionate about solving problems and finding efficiencies. He is a lifelong learner who is always eager to tackle new challenges and master new skills.


FAVORITE QUOTE: "Just find an excuse to win."

HOBBIES & INTERESTS: Playing sports, watching sports, investing in the stock market

DID YOU KNOW? Ben plays in an adult hockey league on weekends!


Jessica Martin graduated with high honors from University of Michigan-Flint in 2015 with a Bachelors of Business Administration. Prior to joining the Serra Automotive organization in the position of Systems/Financial Analyst, Jessica worked in the health insurance industry for 2 years.

Jessica is a natural problem solver, and is constantly seeking opportunities to learn and share new tips and techniques. She is thrilled to be part of a team that is constantly moving forward.


FAVORITE QUOTE: "Life is 10% what happens to you and 90% how you react to it.”

HOBBIES & INTERESTS: Going to the gym, reading, golfing, and watching movies with my fiancé and 2 cats!

DID YOU KNOW? Before switching to an Accounting major, Jessica was studying to become a Chemical Engineer!


CYD STERBA, graphic designer/media coordinator

Cyd Sterba graduated from Baker College in 1986 with an Associate’s Degree in Business. She started working for Serra Automotive in 1988 as the Executive Assistant to Al Serra. In 2001, she moved into advertising to further pursue her interest in graphic design and now works with the in-house agency, Wujciak & Hess.

Cyd has a love for music. She loves going to concerts and sings with the Flint Symphony Chorus. In 2014, she went to Paris with the group for the 70th anniversary of D-Day and sang at Normandy Beach.


FAVORITE QUOTE: “The greatest barrier between you and success is yourself. Remember that you can do this."

HOBBIES & INTERESTS:  Gardening, baking, kayaking and travel.

DID YOU KNOW? Cyd has her own business selling gourmet cinnamon coffee cakes called Exquicyd Cakes!



Kristan Gallagher graduated from Central Michigan University in 2008 with a teaching degree and earned a degree in Business Management & Accounting from Baker College in 2013. Prior to joining the Serra Automotive team in 2017, she worked for several years in the BDC and F&I departments of an automotive dealership.

Kristan is passionate about animals and regularly volunteers at the local Humane Society. She is also a volunteer judge for Odyssey of the Mind competitions


FAVORITE QUOTE: “No act of kindness, no matter how small, is ever wasted.” Aesop

HOBBIES & INTERESTS: Spending time with family, reading, and baking

DID YOU KNOW? Kristan and her family are avid escape room participants and are current record holders at two different escape rooms! 


lynn wolverton, executive assistant

Lynn Wolverton started her career at Al Serra Chevrolet in 1985 while still attending Grand Blanc High School. Upon graduation, she moved to the management company, where she held an office position for the next 13 years.  After taking some time off to raise her family, Lynn returned to Serra Automotive in 2012, where she continues her career in her current position.

Lynn is a proud supporter and contributor to the Arthritis Foundation, MS Foundation, and the local Shelter. When she is not hanging with the boys at Serra Automotive, she is busy with her children and their many activities.


FAVORITE QUOTE: "You only live once, but if you do it right, once is enough." - Mae West

HOBBIES & INTERESTS: Spending time with family, relaxing, and reading a good book.

DID YOU KNOW? Lynn has been a Girl Scout leader for 12 years!



At Serra Automotive, and at every point in our dealership network, our goal is to release the talent of individuals by providing structure and a process that allows our team members to give their very best which fosters both personal and professional growth.

Our people are our greatest asset.

Find the place in our organization that you’d like to make a difference and grow with us. We always look to promote from within our ranks. A number of our current dealer/operators began their careers with the Serra network in entry level positions.

We conduct an ongoing search for people who share our passion for excellence and possess skills in these areas:

  • Marketing Specialist

  • Parts Specialist

  • Sales Associate

  • Service Advisor

  • Service Technician

  • Social Media Specialist

  • Accountant

  • Auto Body Specialist

  • Business Development Specialist

  • Clerical

  • Comptroller

  • IT Specialist