Information regarding Serra USA's privacy practices:
This document describes Serra USA's policy regarding standard information collected in normal web site usage as well as information you provide when you visit our web site. The amount and type of information received depends on how you use our site.
Normal Web Site Usage:
During normal web site usage, we do not collect or store personally identifiable information such as name, mailing address, e-mail address, phone number, or social security number. You can visit Serra USA's web site to read product, company, and other information. The only information we collect and store during normal web site usage is the name of your Internet service provider, the web site you last visited, the pages you request, and the date and time of those requests.We collect this information to generate statistics and measure site activity to improve the usefulness of customer visits. This information is shared only within Serra USA.
Collection of Personal Information:
At times, particularly when you use one of our on-line services (i.e., new-car buying, used-car buying, Serra USA's on-line credit application, etc.) Serra USA may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to fill out any one of these forms. If you choose to use one of these on-line services, however, Serra USA may require that you provide information, which may include your name, mailing address, e-mail address, social security number or other personally identifying information. When you submit personal information to Serra USA, you understand and agree that Serra USA may access, store, and utilize your customer profile information. We may share information about your personal information with reputable credit reporting agencies as authorized under federal and state laws, but only as lawfully permitted or required. We collect this information for a variety of reasons, including but not limited to informing you of special offers, and other products and services from Serra USA.
While we have not done so at this time, in the future we may contract with other reputable companies in our efforts to offer you additional attractive products and services. If you do not want the information you provide to Serra USA to be shared with other companies, please indicate this preference when you provide the information to Serra USA in the comments section. Of course, we will honor your request.
Serra USA's privacy practices are designed to provide a high level of protection for your personal information and our computer systems.
Interest-Based/Online Behavioral Advertising:
On some pages of our site we may allow third-party advertising partners to set web tracking tools (e.g., cookies and web beacons) to collect anonymous, non-personally identifiable information regarding your activities on those pages (e.g., your IP address, page(s) visited, time of day). We may also share such information we have collected with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering future targeted advertisements to you when you visit other sites within their networks. This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising."