success starts here


"Desire is the key to motivation, but it's the determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek."

-Mario Andretti

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success starts here


"Desire is the key to motivation, but it's the determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek."

-Mario Andretti

WELCOME TO SERRA AUTOMOTIVE

 

Our success starts with a commitment to an industry-leading focus on customer service, growth through disciplined acquisitions and the joint efforts of a talented team of people dedicated to moving us forward.

We invite you to explore the dynamics of the Serra Automotive landscape. A landscape where opportunity rules.

A Landscape of Opportunity


Serra Automotive operates in seven states and employs more than 1,800 people. The network includes 36 dealerships and represents 52 automotive franchises.

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A Landscape of Opportunity


Serra Automotive operates in seven states and employs more than 1,800 people. The network includes 36 dealerships and represents 52 automotive franchises.

Serra Automotive, headquartered in Grand Blanc, Michigan, ranks among the top ten privately-held retail automotive groups in the nation.

In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.

Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.

Today, Serra Automotive operates in seven states and employs more than 1,800 people. The network includes 36 dealerships and represents 52 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.

Where people come first


Discover how you can grow with us.

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Where people come first


Discover how you can grow with us.

 

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