SUCCESS STARTS HERE
Desire is the key to motivation, but it's the determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek."
Our success starts with a commitment to an industry-leading focus on customer service, growth through disciplined acquisitions and the joint efforts of a talented team of people dedicated to moving us forward.
We invite you to explore the dynamics of the Serra Automotive landscape. A landscape where opportunity rules.
Serra Automotive, headquartered in Fenton, Michigan, ranks among the top ten privately-held retail automotive groups in the nation.
In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.
Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.
Today, Serra Automotive operates in seven states and employs over 2,000 people. The network includes 42 dealerships and represents 55 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.
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