“Take care of the customer and your employees, and the rest will take care of itself.”
- Albert M. Serra
Serra Automotive, headquartered in Fenton, Michigan, ranks among the top ten privately-held retail automotive groups in the nation.
In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.
Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.
Today, Serra Automotive operates in seven states and employs over 2,200 people. The network includes 44 dealerships and represents 56 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.